Business Plan by Micro Business Kid
I’m going to do my own business plan from Marc’s version. Click on the link and check out Marc’s blog.
A business plan is something that most businesses don’t share with you. Most business plans are also 5-80 pages long. The more complicated, the worse. As is the case with most plans, they usually don’t turn out as planned so what’s the point in putting in so much time and effort into something that will more than likely change?
Short and simple is what we’re after. Since I’m showing you how to create and grow a micro business, you get to see my one-page business plan! A business plan is something that’s nice to refer to from time to time to see how close you are to your ideal business but it will probably change and your business will eventually not resemble your business plan at all. That’s totally fine! You’re creating a plan for something that you’ve never done before; things probably won’t go as planned! If your business is working but it doesn’t reflect your original business plan, there’s no need to do what your business plan says you should.
Please note that this format was taken from Chris Guillebeau’s $100 Start Up. You can download or print a free copy of your own customized plan at 100startup.com once his book is officially launched on May 8th, 2012.
What will you sell? I will sell ebooks, guides, and consulting.
Who will buy it? Anyone who wants to start and grow a micro business.
How will your business idea help people? It will encourage people to finally take that “leap of faith” and get started on creating a micro business. It will also help them grow their micro business.
What will you charge? I will charge a certain amount ranging from $20-50 for the ebooks and guides. The consulting fees will start at $50 and go higher as my credibility and skills increase.
How will you get paid? People can pay me through my PayPal account.
How else will you make money from this project? I can create bundles so people can buy the guides and get consulting at the same time. I can also create an affiliate program and create physical products in the future.
How will customers learn about your business? Mostly through word-of-mouth. I will share my posts on social networks and ask those who read my posts to share them with their friends if they find them to be helpful.
How will you encourage referrals? I will share most of my value free of charge and as I help more people, more and more, they will hopefully naturally refer my blog to others. I will also create a “hall of fame” of some sort to acknowledge my biggest supporters. I will also give away product from time-to-time.
The project will be successful when it achieves these metrics:
Annual net income: Around $40,000 (or enough so that this will my full-time gig and I can live comfortably wherever I choose)
Page Views: 100,000 monthly page views
Specific concern #1: Will people think I have enough credibility?
Proposed solution: Create quality posts, offer great value, ask for testimonials/post testimonials, possibly write a book
Specific concern #2: Will enough people see what I have to offer?
Proposed solution: Create great content regularly, ask for referrals, write guest posts on other blogs, have guest writers post on my blog, create great friendships with as many followers as possible
I will launch this project into the world no later than: oops, I skipped this part =P
Go ahead and copy this format and create your business plan! Don’t wait another day to get the ball rolling on your project. “Tomorrow” will kill any project before it even has a chance.